Cookie Policy
Last Updated: January 1, 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
HP Auctions uses cookies and similar tracking technologies to enhance your experience on our Platform, analyze usage patterns, and deliver personalized content and advertisements.
2. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the Platform to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| auth_token | Authentication | 14 days |
| csrf_token | Security protection | Session |
Functional Cookies
These cookies allow the Platform to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores display preferences | 1 year |
| saved_searches | Remembers search filters | 30 days |
| watchlist | Tracks favorite listings | 90 days |
Analytics Cookies
These cookies help us understand how visitors interact with the Platform by collecting and reporting information anonymously. We use this data to improve the Platform's performance and user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics user tracking | 2 years |
| _gid | Google Analytics session tracking | 24 hours |
| analytics_session | Internal analytics | 30 days |
Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| ad_id | Tracks ad engagement | 90 days |
| retargeting | Shows relevant ads | 60 days |
| fb_pixel | Facebook advertising | 90 days |
3. Third-Party Cookies
We work with third-party service providers who may also set cookies on your device when you visit the Platform. These include:
- Google Analytics: To analyze website traffic and user behavior
- Facebook Pixel: To measure advertising effectiveness and deliver targeted ads
- Stripe: For payment processing
- Zendesk: For customer support chat functionality
- Cloudflare: For security and performance optimization
These third parties have their own privacy policies, and we have no control over their cookies. We recommend reviewing their policies for more information about how they use cookies.
4. How to Control Cookies
You have the right to decide whether to accept or reject cookies. You can control and manage cookies in several ways:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Notify you when a website tries to set a cookie
Cookie Preference Center
You can manage your cookie preferences through our Cookie Preference Center, accessible from the footer of every page. Here you can enable or disable specific categories of cookies (except essential cookies which are required for the Platform to function).
Opt-Out Tools
You can opt out of targeted advertising cookies by visiting:
- Network Advertising Initiative: www.networkadvertising.org/choices
- Digital Advertising Alliance: www.aboutads.info/choices
- Google Analytics: tools.google.com/dlpage/gaoptout
Please note that blocking or deleting cookies may impact your experience on the Platform and limit certain features and functionality.
5. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies including:
Web Beacons
Small graphic images (also known as pixel tags or clear GIFs) that we use in our emails and on the Platform to track whether messages have been opened and links have been clicked.
Local Storage
HTML5 local storage that allows us to store information locally on your device to enhance performance and user experience.
Session Storage
Temporary storage that is cleared when you close your browser, used to maintain state during your browsing session.
6. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals. At this time, our Platform does not respond to DNT signals, but you can manage cookies through the methods described above.
7. Mobile Devices
If you access the Platform through a mobile device, we may collect device identifiers and other information about your mobile device. You can control tracking on mobile devices through your device settings:
- iOS: Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalization
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
HP Auctions, Inc.
Attn: Privacy Officer
123 Automotive Drive, Suite 400
Los Angeles, CA 90001
Email: privacy@hpauctions.com
Phone: 1-800-472-8284