Privacy Policy
Last Updated: January 1, 2026
1. Introduction
HP Auctions, Inc. ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our online auction platform ("the Platform").
By using the Platform, you consent to the data practices described in this policy. If you do not agree with this policy, please do not access or use the Platform.
2. Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when you:
- Register for an account (name, email address, phone number, physical address)
- Complete identity verification (government-issued ID, date of birth, Social Security number)
- List a vehicle for auction (vehicle details, photos, VIN, title information)
- Place bids or make purchases (payment information, billing address)
- Contact customer support (support inquiries, feedback)
- Participate in surveys or promotions
Automatically Collected Information
When you access the Platform, we automatically collect certain information, including:
- Device information (IP address, browser type, operating system)
- Usage data (pages viewed, time spent on pages, click patterns)
- Location data (approximate geographic location based on IP address)
- Cookies and similar tracking technologies (see our Cookie Policy)
Information from Third Parties
We may receive information from third-party services, including:
- Identity verification services
- Payment processors
- Vehicle history report providers
- Analytics providers
- Social media platforms (if you connect your account)
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Platform
- Process transactions and send related information (confirmations, invoices, receipts)
- Verify user identity and prevent fraud
- Send administrative information (updates, security alerts, support messages)
- Respond to customer service requests and support needs
- Personalize your experience and deliver targeted content
- Analyze usage patterns to improve our services
- Send marketing communications (with your consent)
- Enforce our Terms of Service and protect our rights
- Comply with legal obligations
4. How We Share Your Information
We may share your information in the following circumstances:
With Other Users
When you list a vehicle or win an auction, certain information (name, general location, feedback ratings) may be shared with other parties to the transaction to facilitate the sale.
With Service Providers
We share information with third-party vendors who perform services on our behalf, including payment processing, identity verification, vehicle history reports, shipping coordination, email delivery, and analytics.
For Legal Reasons
We may disclose your information if required by law or in response to legal process, to protect our rights or property, to prevent fraud or abuse, or to protect the safety of users or the public.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
With Your Consent
We may share your information for any other purpose with your explicit consent.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of data in transit and at rest
- Secure socket layer (SSL) technology for payment processing
- Regular security assessments and penetration testing
- Access controls and authentication requirements
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes:
- Account information: Retained while your account is active and for 7 years after closure
- Transaction records: Retained for 7 years for tax and legal compliance
- Communications: Retained for 3 years or as needed for customer service
- Usage data: Typically retained for 2 years
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Portability: Request transfer of your data to another service
- Opt-out: Unsubscribe from marketing communications
- Restriction: Request limitation on how we process your information
- Object: Object to processing based on legitimate interests
To exercise these rights, please contact us at privacy@hpauctions.com. We will respond to your request within 30 days.
8. Children's Privacy
The Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.
9. Third-Party Links
The Platform may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Platform, you consent to the transfer of your information to the United States and other countries where we operate.
11. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising CCPA rights
We do not sell your personal information. To exercise your CCPA rights, contact us at privacy@hpauctions.com or call 1-800-472-8284.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
HP Auctions, Inc.
Attn: Privacy Officer
123 Automotive Drive, Suite 400
Los Angeles, CA 90001
Email: privacy@hpauctions.com
Phone: 1-800-472-8284